Career Files // isabellucasfan.com

Here you can learn about Isabel’s commercials, campaigns and adverts!

CREST TOOTHPASTE – “CATCH” (ca 2005)

Very little information is available on this advert, and we haven’t been able to track down the video. However, screencaps of Isabel in an ad for “Crest Toothpaste” has been found on the web, and it looks like it’s from around 2005/2006. Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide, which most likely makes this Isabel’s first American career project!

PSP – “FIND ME” (2006)

In 2006, Isabel appeared in a TV Spot for the new PlayStation Portable titled “Find Me“. The song featured in the ad is Out of Control by Kenna, a close friend of Isabel – who she also climbed Mount Kilimanjaro with in 2010!

Gallery Links
» PSP ‘Find Me’ Commercial (Screen Captures)
» PSP ‘Find Me’ Commercial (Website Stills)

TOURISM VICTORIA – “DAYLESFORD. LEAD A DOUBLE LIFE” (2009)

In April 2009 it was revelead that Isabel would be the face of a multi-million dollar tourism Victoria campaign promoting the region of Daylesford in Australia. The $7.3 million national advertising push aspired to emphasise Victoria as Australia’s “premium indulgence and wellbeing destination.” In the TV advertisement, Izzy explores the dual attractions of the region by frolicking at a decadent soiree by night and recovering the next day with a stroll through the countryside and a dip in the natural mineral springs. The soundtrack is “Down To The River To Pray”, performed by Paris Wells with support from the Brunswick Women’s Choir.

Tourism Minister Tim Holding said that “If you ever want to see a campaign that captures the essence of what a region is all about, this is a campaign that does that“, and chief executive of Tourism Victoria, Greg Hywood, said he was confident the promotion will be a success. “This will be spread over three years, we’ll be leveraging other villages off this campaign,” he said. “It’s basically saying come to Victoria, involve yourself in the village experience.”

Tourism Victoria | Lead a Double Life | Australia
Tourism Victoria has launched a nationwide push for the ‘spa town’ Daylesford with a television commercial about leading a double life. The US$6 million campaign follows Hollywood-based Australian actress Isabel Lucas as she explores the countryside and reminisces about the night before. Creative agency Publicis Mojo contrasted the day and night of Lucas’ life and presented the campaign as a hauntingly beautiful dream. “It is a region where visitors can enjoy indulgence and go home ‘purified’ with a real sense of wellbeing. It’s about finding a perfect balance and will be expressed in the advertising as a place where you can lead a double life,” said Graham Middleton, executive officer of Daylesford and Macedon Ranges Tourism. The campaign is also launched through print, online and in cinema across Australia with a particular focus in Sydney, Adelaide, Brisbane and Canberra. Victoria is taking this opportunity to restore its tourism industry after devastating bush fires in February.

Credits:
Project Lead a Double Life
Client Tourism Victoria
Creative agency Publicis Mojo, Melbourne
Executive creative director Darren Spiller
Art director Christy Peacock
Copywriters Leon Wilson, Hilary Badger Editor Rohan Zerna
Agency producers Corey Esse, Tuesday Picken
Producer Wilf Sweetland
Production company Exit Films
Director Mark Molloy
Director of photography Greig Fraser
Post-production company Digital Pictures Iloura
Music & sound production Level Two Music & Mix, Gusto Music
Exposure Television, print, cinema

Gallery Links:
» Tourism Victoria’s ‘Daylesford. Lead a double life’ Campaign (Stills)
» Tourism Victoria’s ‘Daylesford. Lead a double life’ Campaign (Screencaps)

Tourism Victoria 'Daylesford, Lead a Double Life' from Electric Dreams on Vimeo.

LINNEYS JEWELLERY (2013/2014)

In 2013, Isabel was the face of Linneys’s 2014 Côte d’Azur Jewellery collection. Isabel shot the campaign in Perth during the early days of September 2013, and the collection was launched at an event in Sydney on November 27, 2013. The Cote d’Azur collection was inspired by the romance and glamour of a summer escape on the French Riviera and comprised of more than 20 pieces that incorporate blue, yellow and pink diamonds. About Isabel, Linney said she had a natural beauty and elegance that perfectly suited the Cote d’Azur collection. “Isabel is a well known Australian talent, especially with a younger demographic, so as well as being a beautiful model for the new collection she will also hopefully bring new clients to the Linneys brand as it continues to grow,” he explained.

In addition to the main collection, Isabel and the jewellery retailer collaborated to create a piece that was auctioned to raise funds for the World Wildlife Fund. The pendant featured 18-carat rose gold, an Australian South Sea pearl and diamonds valued at more than $3,000.

WHILE some stars would lend their faces to anything for a pay cheque, Isabel Lucas says she’s a little more scrupulous when it comes to product endorsement. The Aussie actor, a passionate environmentalist, is this year’s Linneys jewellery ambassador, following in the footsteps of Jessica Maraisand Jason Dundas. “I have been offered things but tend to turn them down if they don’t resonate with things I believe in,” she says. “Like leather. I’m vegetarian so it’s not in line with my beliefs so I’m not going to promote something like that.” Lucas wore a wig for the jewellery brand’s campaign shoot, having chopped her long blonde locks into a short pixie cut last month.